Logo Link by Brand.dev: The Best Alternative After Clearbit Shuts Down

2026-02-03 | Official Site | ProductHunt

30-Second Quick Take

What is it?: A service that handles any company logo via a single URL—no complex API code needed. Input a domain, get a logo image. It's that simple.

Why care?: If you're using the Clearbit Logo API, this is essential—Clearbit is shutting down in December 2025. Brand.dev/Logo.dev is built by a Clearbit co-founder, making it the "official successor."

How it compares:

• Clearbit Logo API → Closing Dec 2025, no longer maintained.
• Brandfetch → More features, but significantly more expensive.
• LogoKit → Higher free limits (5,000/day).
• Brand.dev → Fast response, competitive pricing, built by the Clearbit team.

Is This For You?

Does it matter to me?

Target Users:

• CRM/Sales Tool Developers (to display customer company logos).
• Email Client Teams (to show sender company logos).
• Fintech App PMs (to show merchant or stock logos).
• Any B2B SaaS (to showcase customer brands in the UI).

Is that you?: If your product needs to display "someone else's logo," you are the target user.

Use Cases:

• User signs up -> Input email -> Auto-display company logo -> Use this.
• CRM list page needs to show client logos -> Use this.
• Pure B2C product with no company data -> You don't need this.

Is it actually useful?

ROI Assessment: If your product displays 100+ company logos, 30 minutes of integration is absolutely worth it. Managing 100 logos manually is a nightmare.

The "Aha!" Moment

The Highlights:

• Zero Configuration: <img src="https://img.logo.dev/apple.com"> — one line and you're done.
• Auto-Updates: Company rebranded? They sync it automatically; you don't have to lift a finger.
• Multi-Format: Choose between PNG, SVG, or WebP.

User Feedback:

"Finally, I don't have to manually manage that pile of logos anymore. I was worried sick after Clearbit announced their shutdown." — Developer Feedback

Real Reviews:

Positive: "Solved the 'logo hell' problem created by Clearbit's closure." — Developer Critique: "The Logo.dev free tier only offers 100 requests/month in some versions, which feels a bit stingy." — Comparative Review

For Independent Developers

Tech Stack

• Frontend: Pure URL calls, works with any framework (React/Vue/Vanilla HTML).
• Backend: RESTful API with SDK examples for Python/Node/Go.
• Infrastructure: Global CDN distribution for fast response times.
• Data Formats: PNG, SVG, WebP with standardized dimensions.

Core Implementation

Essentially, it's a "domain → logo URL" mapping service. You pass apple.com, and it returns the URL for Apple's logo. It's backed by a massive, frequently updated database and CDN acceleration.

There's no "black magic" technically; the core competitiveness is:

1. Database Breadth (millions of companies).
2. Continuous Updates (auto-monitoring for brand changes).
3. CDN Speed (global nodes).

Open Source Status

• Is it open source?: The core service is proprietary.
• GitHub: Documentation and issue tracking are public.
• Build-it-yourself difficulty: Medium. Requires scrapers + CDN + database. Expect 2-3 person-months for a viable MVP.

Business Model

• Monetization: Subscription SaaS.
• Pricing:
  • Free: 500k requests/month (requires attribution).
  • $400/year: 1M requests/month (no attribution).
  • $1,800/year: 5M requests/month (priority support).
• User Base: Not public, but as a Clearbit replacement, the potential audience is huge.

Risk of Big Tech Competition

Will big companies kill it?: Unlikely.

Why?

1. HubSpot shut down the Logo API after buying Clearbit, proving big companies find this business "unsexy."
2. The market is niche enough that giants don't care.
3. The founder is an ex-Clearbit co-founder with a head start and a built-in migration audience.

For Product Managers

Pain Point Analysis

What problem does it solve?: Developers need to show company logos, but:

1. Manual hunting is exhausting (inconsistent formats, messy resolutions).
2. Logos change (companies rebrand, and your UI looks outdated).
3. Clearbit's free Logo API is dying.

How painful is it?:

• High Frequency: Almost every B2B product faces this.
• Essential: Lists without logos look amateur and "low-end."

User Personas

• Developers: Need fast, reliable integration for SaaS tools.
• Product Managers: Want a beautiful UI with consistent branding.
• Designers: Want high-quality, standardized logo assets.

Feature Breakdown

Competitive Differentiation

Key Takeaways

1. "One Line of Code" Simplicity: Can be used without an API key (for the attributed version).
2. Progressive Pricing: Free is enough to start -> Pay to remove ads -> Enterprise customization.
3. The Clearbit Migration Story: Perfectly timed to capture users from a closing competitor.

For Tech Bloggers

Founder Story

Founder: Amit Vasudev

Background:

• Clearbit Co-founder and founding CRO (Chief Revenue Officer).
• Stanford Engineering degree.
• Currently Managing Partner at Earl Grey Capital (early-stage VC).
• Active angel investor (Prodia, Coinshift, etc.).

Why build this?: After HubSpot acquired Clearbit in 2023, the Logo API was sidelined as a "non-core business" and scheduled for closure in Dec 2025. Seeing the developer outcry, Amit decided to bring it back as a passion project.

It's a classic "Founder returns to roots" story: doing the things big corporations won't.

Discussion Points

• Free Tier Sufficiency: Some users complain that the Logo.dev free tier (100 req/mo in some contexts) is too low compared to rivals.
• Brand.dev vs. Logo.dev: What's the relationship? (Same team, different feature focus).
• The Clearbit Migration: Is this a blue ocean or a red ocean for new users?

Hype Data

• PH Ranking: 112 votes (2026-02-03).
• Search Trends: Volume is rising as the Clearbit shutdown date approaches.
• Market Position: The "Official Successor" to the Clearbit Logo API.

Content Suggestions

• Angle: "Where do developers go after Clearbit?"
• Trend Jacking: Migration guides will be high-value content around late 2025.

For Early Adopters

Pricing Analysis

Is the free version enough?: If your MAU is < 50,000, the free tier is plenty. You just have to include a small "Powered by Logo.dev" attribution.

Getting Started

Setup Time: 5 minutes Learning Curve: Extremely low

Steps:

1. Register at https://logo.dev (or use directly).
2. Add this to your code: <img src="https://img.logo.dev/apple.com">.
3. Done.

Pitfalls & Critiques

1. Naming Confusion: Logo.dev focuses on logos; Brand.dev includes more brand data.
2. Free Tier Discrepancies: Some docs say 500k/mo, others say 100/mo. Best to test yourself.
3. Niche Coverage: Very small or local companies might be missing from the database.

Security & Privacy

• Storage: Logos are served via their CDN.
• Privacy: You only provide domains; no user-identifiable info is sent.
• Audit: No public security audit info available.

Alternatives

For Investors

Market Analysis

Market Size:

• B2B Data Enrichment: $5B in 2025, projected $5.75B in 2026.
• Growth: 15% CAGR (2025-2033).
• Projected $15B by 2033.

Drivers:

• AI/ML improving data processing efficiency.
• Increasing corporate demand for data quality.
• The continued growth of the API economy.

Competitive Landscape

Timing Analysis

Why now?:

1. Clearbit's exit creates a vacuum for millions of existing users.
2. The founder has the ultimate pedigree in this specific niche.
3. B2B data enrichment is a non-cyclical, growing market.

Technical Maturity: CDN + API tech is fully mature; zero technical risk. Market Readiness: Users are actively searching for replacements with a clear willingness to pay.

Team Background

Founder: Amit Vasudev

• Clearbit Co-founder + Founding CRO.
• Stanford Engineering.
• Managing Partner at Earl Grey Capital.
• Active Angel Investor.

Core Advantage: 10 years of experience in brand data. These are the people who built the industry standard (Clearbit) in the first place.

Funding Status

• No public funding info.
• Likely self-funded or backed by Earl Grey Capital.
• Clearbit (founded 2014) was acquired by HubSpot in 2023 for an undisclosed sum.

Conclusion

The Bottom Line: If you're on the Clearbit Logo API, migrate to Brand.dev/Logo.dev now. If you're starting a new project, this is one of the best choices for 2026.

Resource Links

2026-02-04 | Trend-Tracker v7.3